Cannabidiol (CBD) is the growing giant in the consumer world, and nothing seems to stop it despite the many hurdles in its way. But what really makes a CBD-supplier transform from a backyard business to the big leagues? And what does this mean for the biggest consumer packaged goods companies? Let’s find out.
Quality CBD Supply for the World’s Largest CPG Companies
We have all witnessed the CBD market explode in recent years. This is epitomized by the never-ending supply of new edible, beverage, and capsule products infiltrating the biggest consumer packaged goods (CPG) companies (1). This explosion in the market of CBD-containing products is reflected in the retail growth, with an estimated 2020 return of up to $2 billion. This is further projected to reach $16 billion by 2025 (2).
So, what does this mean for these companies, and even the farmers who supply the CBD. Is the demand just too high?
The Supply Chain
While the regulatory roadmap continues to remain ambiguous, one thing is for sure: CBD-based products have the potential to be a game-changer for traditional CPG and retail companies. As a result of the extreme consumer demand, it leaves CBD-providing companies struggling to keep up with the demand. The typical CBD supply chain, from seed and genetics to growing and extraction, has been rife with broken links and promises, especially in the realm of certified USDA organic products. (3).
To date, most CPG companies have had to deal with suppliers and middle-men who have difficulty showing a seed-to-sale chain of custody — leaving even excellent growers, extractors, manufacturers to justify and exemplify quality, standardization, and safety. While there are some excellent suppliers, such as Silver Lion Farms, there will always be some bad suppliers too.
This is where the game changes. Silver Lion Farms is the first truly vertically integrated producer of USDA organic certified hemp-derived products such as seed, flower, and biomass, CBD isolate, and distillate for the world’s leading, and most innovative CPG companies.
Importantly, Silver Lion Farms is funded by John Pail DeJoria, co-founder of Patron tequila ( Patrón Spirits Company). The CBD industry, like the Tequila industry, is filled with low-quality brands whose quality and standardization are questionable. That’s why knowledgeable customers will always ask for Patrón and now, Silver Lion Farms.
Education and Transparency
Firstly, Silver Lion Farms provides education and transparency to our constituencies. This includes genetics, SOPs from testing to irrigation, and formulation. This is particularly important when considering a company’s overall strategy.
Silver Lion Farms believes that building relationships with our constituencies is incredibly important for a CBD supply company looking to find the right CPG partner.
While CBD research is still in its infancy, it continues to develop and inform product development.
Scope, Scale, and Sustainability
Lastly, and most importantly, is scope, scale, and sustainability. Highly successful CBD suppliers, like Silver Lion Farms, actively remain responsible for the quality, safety, and dependability of their product throughout the entire supply chain.
Moreover, Silver Lion Farms maintains a clear focus on its overall mission of Helping Millions®. This starts with making sure that the entire supply chain aligns with their goals. They are also effective brokers, connecting the right expertise and resources, bringing the right people to the table at the right time, and successfully overcoming, together, challenges and barriers. Not only does this benefit them and the CPG companies to which they supply, but it also generates positive community-level change, and creating end-user relationships over time.
The Bottom Line
With the rising appeal of CBD-products, the market for CBD suppliers has never looked better. However, to make it into the big leagues, education, transparency, scope, scale, and sustainability are required.
Silver Lion Farms grows and extracts premium quality, standardized and safe CBD and CBG. Interestingly, Silver Lion Farms is funded by John Pail DeJoria, co-founder of Patron tequila (Patrón Spirits Company). The CBD industry, like the Tequila industry, is filled with low-quality brands whose quality and standardization are questionable. That’s why knowledgeable customers will always ask for Patrón and Silver Lion Farms.
These essential ingredients, as demonstrated by Silver Lion Farms, is what is needed to tip the scales and make the business as competitive as possible.
Connect with our sales team.
We would like to hear from you. Fill out the below form and someone from our sales team will contact you.